Our Story

At TruBeauty Hair Supply, we're dedicated to providing high-quality, premium raw virgin Indian hair to beauty professionals and individuals in central Arkansas and other locations.

Our founders, Ashley Anderson and Luther McCoy, have established relationships with top suppliers in Hyderabad, Chennai India to offer a diverse range of textures, colors, and styles.

Explore our collection today and experience the difference that sets us apart.

 

Shop our Collection

Mission

At Tru Beauty, our mission is to empower individuals to embrace their natural beauty by providing high-quality, virgin raw unprocessed
hair products that enhance their natural look and feel. We strive to create a community where individuals feel confident, beautiful, and true to themselves while promoting a culture of self-love, self-acceptance, and inclusivity.

Vision

Our vision is to become the leading authority in the hair
industry for virgin raw unprocessed hair products, known for our commitment to quality, authenticity, and customer satisfaction. We envision a world where every individual can confidently express their true beauty.

We see a future where our products are used by individuals from all walks of life, celebrating diversity and promoting a sense of pride, community, and belonging.

Our Core Values

Authenticity

We believe that Tru Beauty is rooted in authenticity. We only use virgin raw unprocessed hair products that are free from chemicals, processing, and
artificial enhancements. Our products are a reflection of our commitment to honesty and transparency.

Natural Beauty

We believe that every individual has a unique natural beauty that deserves to be celebrated. Our products are designed to enhance this natural beauty, rather than masking or altering it.

Quality

We are dedicated to providing high-quality products that meet the highest standards of excellence. Our products are carefully crafted to ensure that they are safe, effective, and long-lasting.

Customer Satisifaction

We prioritize customer satisfaction above all else. We strive to build strong relationships with our customers, listening to their needs and feedback to ensure that we are meeting their expectations.

Inclusivity

We believe that beauty is for everyone, regardless of age, race, ethnicity, gender identity, or sexual orientation. Our products are designed to be inclusive and accessible to all individuals who desire to enhance their natural beauty.

Community

We believe that beauty is not just about personal appearance, but also about building a sense of community and connection with others. Our products are designed to bring people together, fostering a sense of belonging and shared identity.

Sustainability

We believe that beauty should be sustainable and environmentally friendly. Our products are made with eco-friendly materials and processes, minimizing our impact on the environment.